The Wheeler Centre has spent over two decades bringing Australia’s leading writers, thinkers and storytellers together through an ambitious year-round program of talks, debates and ideas. For its 2026 Season, we developed a visual identity that reimagines the annual program as a series of distinct editions
—each release offering a fresh perspective while contributing to a cohesive whole.

Drawing inspiration from publishing and editorial design, the identity uses punctuation, bold colour blocks and clean typography to create a flexible, contemporary system that is both expressive and accessible. Designed to work seamlessly across publications, social media, outdoor campaigns, event branding, merchandise and digital communications, the identity gives each edition its own personality while maintaining a confident and recognisable presence throughout the season.